USING SOCIAL MEDIA DATA TO GROW YOUR BUSINESS
Last week, we discussed why data is so important for the growth of your business. Now that you know that it is vital to the success of your business, it’s time to learn how to use it to your benefit. In this week’s blog, we have compiled 4 of the best tips for using social media data to grow your business. Learn more about your page analytics Before you can do anything, you’ll need to research your page and get familiar with the analytics. You can use something to your advantage if you know nothing about it. Start by figuring out where to find your social media platforms. Then research what they mean so that you can create an accurate strategy. Always remember, the more you know the better you can strategize. Define clear goals You’ll need to figure out why you’re using social media for your business. Are you trying to enhance customer service or increase online sales? Do you need more exposure or are you just trying to stay in touch with your market. All of this is very important and it will be the driving force behind your content strategy. Develop a content strategy Social media is NOTORIOUS for clickbait and meaningless content. With your content strategy you’ll need to start by testing relevant content on your chosen platform. Then you should monitor the content to see what works and what doesn’t. Once you are through with the testing phase, you should be able to create a solid social media posting calendar that is filled with content that works. Your content should always be concise, clear, and thought-provoking. You should also note that it is very important that you pay attention to your posting times. Posting at times when your audience is most active is a great way to make use of your best content. Find influencers who can really convert Influencer marketing is trending and right now is the BEST time to get a piece of it. Knowing how to use influencer marketing or finding the perfect influencer to partner with can prove to be difficult. Remember, the best influencers are the ones who have a loyal following or community. You should never just chose an influencer based solely on popularity. Make sure that they are trustworthy and only promote quality products/services.This is where data comes into play. Always request a proof of their social media analytics to see if they can really turn their following into loyal customers for you.